MEDIA AND INFORMATION LITERACY: NETNOGRAPHY STUDY WITH TEACHERS OF OURO PRETO - MG MUNICIPAL EDUCATION SYSTEM

Abstract

SP Inovações Institucionais Ltda. [.https://spinovacoes.com.br ] signed an agreement with NACE Escola do Futuro – USP aiming at the joint realization of netnography study on the media and information literacy of teachers in the Ouro Preto municipal school system, as it provides training with them on the use of digital languages. A quantitative survey was then conducted via Google Forms, followed by qualitative research as a Focus Group, conducted online via Google Meet. Data collection for the questionnaire with teachers from the Ouro Preto Municipal Department of Education took place in July and August 2025. The sample of teachers totaled approximately 800, with 156 respondents, representing 19.5% of the total sample. The responses obtained through the Google Form were organized into content blocks, such as: sociodemographic profile; media and information literacies, considering the digital uses and practices of these teachers; aspects related to teachers' in-service training; teachers' perceptions of the impact of digital languages on teaching, as well as the main difficulties they face in the school context to fully develop the use of digital languages. Some questions on the form were compared with the results of the TIC Educação 2024 survey and indicate parity between the two surveys. The final considerations also incorporate the responses of teachers in the Focus Group and suggest future actions.