LA IMPORTANCIA DE LA ESTRATEGIA DE DIVERSIFICACIÓN DE MERCADOS PARA EL ACEITE DE PALMA FRENTE A LAS DINÁMICAS CONTEMPORÁNEAS DEL MERCADO
DOI:
https://doi.org/10.56238/arev8n1-141Palabras clave:
Aceite de Palma, Diversificación de Mercados, Dinámicas Globales, Estrategia Comercial, Revisión Sistemática de la LiteraturaResumen
La industria mundial del aceite de palma se encuentra cada vez más expuesta a cambios en las políticas comerciales, presiones ambientales y transformaciones en las demandas de los consumidores, lo que ha impulsado una reevaluación de cómo se conciben e implementan las estrategias de diversificación de mercados. Este estudio tiene como objetivo explorar el papel estratégico de la diversificación de mercados en el fortalecimiento de la resiliencia y la competitividad de los productores de aceite de palma frente a las dinámicas contemporáneas del mercado global. La investigación adopta un enfoque cualitativo mediante una Revisión Sistemática de la Literatura (RSL), centrada en artículos revisados por pares publicados entre 2020 y 2025. La recopilación de datos se llevó a cabo a través de consultas estructuradas por palabras clave en la base de datos Scopus, lo que arrojó 4.173 resultados iniciales. Mediante un proceso de selección en múltiples etapas, basado en la relevancia temática, el año de publicación y la disponibilidad de acceso abierto, se identificaron 26 artículos que cumplieron con los criterios de inclusión. El análisis de los datos utilizó codificación temática para identificar patrones dominantes en el encuadre conceptual, las prácticas de implementación y la evaluación de resultados relacionados con las estrategias de diversificación. Los hallazgos revelan que la diversificación de mercados es concebida cada vez más como una estrategia multidimensional que abarca la expansión geográfica, la innovación de productos, el cumplimiento normativo y la transformación digital. La implementación varía significativamente según el tipo de actor: las grandes empresas adoptan enfoques integrados, mientras que los pequeños productores enfrentan restricciones institucionales. A pesar del creciente interés académico, siguen siendo limitadas las herramientas estandarizadas para medir los resultados de la diversificación. Se concluye que la diversificación no es únicamente una respuesta táctica, sino una vía estructural para la transformación sostenible del sector del aceite de palma. Se alienta a futuras investigaciones a desarrollar métricas integradas de impacto y a explorar estrategias inclusivas que fortalezcan la participación de actores de pequeña escala en las cadenas globales de valor.
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