A IMPORTÂNCIA DA ESTRATÉGIA DE DIVERSIFICAÇÃO DE MERCADOS PARA O ÓLEO DE PALMA DIANTE DAS DINÂMICAS CONTEMPORÂNEAS DO MERCADO
DOI:
https://doi.org/10.56238/arev8n1-141Palavras-chave:
Óleo de Palma, Diversificação de Mercados, Dinâmicas Globais, Estratégia Comercial, Revisão Sistemática da LiteraturaResumo
A indústria global de óleo de palma está cada vez mais exposta a mudanças nas políticas comerciais, pressões ambientais e transformações nas demandas dos consumidores, o que tem levado a uma reavaliação de como as estratégias de diversificação de mercados são concebidas e implementadas. Este estudo tem como objetivo explorar o papel estratégico da diversificação de mercados no fortalecimento da resiliência e da competitividade dos produtores de óleo de palma diante das dinâmicas contemporâneas do mercado global. A pesquisa adota uma abordagem qualitativa por meio de uma Revisão Sistemática da Literatura (RSL), com foco em artigos revisados por pares publicados entre 2020 e 2025. A coleta de dados foi realizada por meio de consultas estruturadas por palavras-chave na base de dados Scopus, resultando em 4.173 registros iniciais. Por meio de um processo de seleção em múltiplas etapas, baseado na relevância temática, no ano de publicação e na disponibilidade de acesso aberto, 26 artigos foram identificados como atendendo aos critérios de inclusão. A análise dos dados utilizou codificação temática para identificar padrões dominantes no enquadramento conceitual, nas práticas de implementação e na avaliação de resultados relacionados às estratégias de diversificação. Os achados revelam que a diversificação de mercados é cada vez mais compreendida como uma estratégia multidimensional, que abrange a expansão geográfica, a inovação de produtos, a conformidade regulatória e a transformação digital. A implementação varia significativamente entre os diferentes tipos de atores: grandes empresas adotam abordagens integradas, enquanto os pequenos produtores enfrentam restrições institucionais. Apesar do crescente interesse acadêmico, ainda são limitadas as ferramentas padronizadas para mensurar os resultados da diversificação. Conclui-se que a diversificação não é apenas uma resposta tática, mas um caminho estrutural para a transformação sustentável do setor de óleo de palma. Estudos futuros são incentivados a desenvolver métricas integradas de impacto e a explorar estratégias inclusivas que fortaleçam a participação de atores de pequena escala nas cadeias globais de valor.
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