CASE STUDY WOMEN'S ENTREPRENEURSHIP: LUIZA HELENA TRAJANO'S INCLUSIVE MANAGEMENT AT MAGAZINE LUIZA

Abstract

Luiza Trajano's management case is an inspiring example of entrepreneurship and inclusive management. Through her leadership, Luiza Trajano managed to transform Magazine Luiza into one of the largest retail chains in Brazil, with national and international recognition. One of the main results of this case is the proof that inclusion in management is a competitive advantage for companies. Luiza Trajano understands that a country in which everyone advances prospers. That said, her actions and programs are focused on the growth of the population as a whole, but especially on women and small businesses. Entrepreneurship can overcome obstacles related to crises and the lack of adequate public management, as long as there is inclusive management that values and promotes equal opportunities. Luiza Trajano is an example of how inclusive management can contribute to diversity and innovation in a company. Magazine Luiza stands out not only for its financial results, but also for its socially responsible actions. This case reflects the results that entrepreneurship combined with inclusive management can bring in a time of crisis, both for the organization and for society as a whole.