FÊTE DES VIGNERONS DE VEVEY (SWITZERLAND): REFLECTIONS ON THE TENSIONS BETWEEN THE PRINCIPLES OF COMMUNITY ORGANIZATION AND THE EXPANSION OF THE MARKET LOGIC

Abstract

Result of several years of ethnographic notes devoted to the study of the Fête des Vignerons (FDV) in Vevey, Switzerland. One of the many objectives of this celebration is to reward the work of the best Vignerons Travailrons. In this sense, it is a competition that generates rivalry and competition for the award in the form of dividends and the crowning, represented by the symbolism of the crown placed on the head of the best worker in the vineyard. Although the festival gives rise to various interpretations as an ethnographic object in contemporary Western societies, we will focus here on analyzing the commercialization of the FDV, a striking component at different stages of the construction of the festival, in order to understand the form of the advance of market and community relations in this context.