INNOVATIONS IN PROCESSES IN CREDIT UNIONS IN THE RIO GRANDE DO SUL

Abstract

Innovations in processes promote improvements or changes in existing processes in organizations, with the objective of optimizing management, generating better results. This article aims to identify how innovation in processes occurs in credit unions. This study is a qualitative and exploratory research.  Primary data were used in data collection, with interviews consisting of a structured script, carried out with managers of credit unions. 4 interviews were conducted with the managers of credit unions located in Santa Maria, Rio Grande do Sul, in the second half of 2023. For information analysis, documentary analysis was used, which were sources of information and data complementation, and content analysis. In the results, it was highlighted that process innovations represent positive points for organizations, the managers of the cooperatives analyzed recognize the importance of process innovations, and these are planned for their later development.