PLATAFORMAS DIGITAIS COMO VETORES ESTRUTURANTES DA ECONOMIA CIRCULAR: RASTREABILIDADE, GOVERNANÇA E IMPACTO SOCIOAMBIENTAL EM UM ESTUDO DE CASO BRASILEIRO
DOI:
https://doi.org/10.56238/arev7n12-152Palavras-chave:
Economia Circular, Rastreabilidade Digital, Governança, Logística Reversa, SustentabilidadeResumo
Este estudo investiga como uma plataforma digital de rastreabilidade contribui para fortalecer a governança sustentável em cadeias circulares, articulando tecnologia, impacto socioambiental e reconfigurações institucionais. A pesquisa responde à lacuna existente na literatura sobre o papel operacional e institucional de soluções digitais na qualificação dos fluxos reversos, especialmente em contextos de elevada heterogeneidade organizacional. Para alcançar esse objetivo, adotou-se uma abordagem qualitativa, com delineamento descritivo e exploratório, estruturada por meio de um estudo de caso único. A coleta de evidências combinou revisão bibliográfica sistemática, análise documental, entrevistas com atores-chave e observação indireta das funcionalidades da plataforma, permitindo triangulação metodológica rigorosa. Os resultados demonstram expansão operacional significativa, expressa em mais de 230 mil toneladas de resíduos compensados e cerca de 750 mil toneladas de CO₂ equivalente evitadas desde o início da operação. A rede de cooperativas mobilizada alcançou 60 organizações, com crescimento de 87,5% em relação ao ciclo anterior, enquanto investimentos socioestruturais somaram R$ 30 milhões. Programas setoriais registraram reciclagem de 11.384 toneladas de embalagens plásticas, equivalentes a 759 caminhões de coleta, além de taxas de reciclagem superiores a 93% em iniciativas corporativas específicas. Apesar dos avanços, identificaram-se instabilidades metodológicas relacionadas aos critérios de equivalência ambiental e às massas certificadas, o que limita a comparabilidade longitudinal e demanda padronização de procedimentos. Conclui-se que a plataforma atua como vetor estruturante da economia circular, ampliando transparência, rastreabilidade e eficiência sistêmica. Entretanto, sua plena consolidação requer aprimoramento metodológico, governança colaborativa e alinhamento contínuo a políticas públicas.
Downloads
Referências
Ahmad, M., Ghadimi, P., Hargaden, V., & Papakostas, N. (2025). Blockchain technology for circular economy: Review of strategies with focus on product end-of-life. IFAC-PapersOnLine, 59(10), 2790–2795. https://doi.org/10.1016/j.ifacol.2025.09.469
Akbar, A., & Awan, U. (2024). Towards circular economy: A IoT-enabled framework for circular supply chain integration. Journal of Cleaner Production, 441, 141–159.
Azevedo, M. (2017). Economia circular e inovação organizacional. Lisboa: Universidade Nova.
Bai, Y., Hu, Q., Seo, S.-H., Kang, K., & Lee, J. J. (2022). Public participation consortium blockchain for smart city governance. IEEE Internet of Things Journal, 9(3), 2094–2108. https://doi.org/10.1109/JIOT.2021.3091151
Biswas, S., Yao, Z., Yan, L., Alqhatani, A., Bairagi, A. K., Asiri, F., & Masud, M. (2023). Interoperability benefits and challenges in smart city services: Blockchain as a solution. Electronics, 12(4), 1036. https://doi.org/10.3390/electronics12041036
Blackburn, O., Ritala, P., Keränen, J., & Bocken, N. (2025). Circular economy platforms: A systematic review. Business Strategy and the Environment, bse.70307. https://doi.org/10.1002/bse.70307
Caprotti, F. (2012). The cultural economy of cleantech. Journal of Cleaner Production, 32, 9–17. https://doi.org/10.1016/j.jclepro.2012.03.028
Cervo, A. L., & Bervian, P. A. (2002). Metodologia científica (5a ed.). Prentice Hall.
Cleantech Group. (2024). Global Cleantech 100: Innovating for Net-Zero. Recuperado em 04 fevereiro 2025, de https://www.cleantech.com
Cromwell, J., Turkson, C., Dora, M., & Yamoah, F. A. (2025). Digital technologies for traceability and transparency in the global fish supply chains: A systematic review and future directions. Marine Policy, 178(106700), 106700. https://doi.org/10.1016/j.marpol.2025.106700
Dante, A. (2024). Modelagem de fluxos reversos e variabilidade de materiais em cadeias circulares. São Paulo: Universidade de São Paulo.
Denzin, N., & Lincoln, Y. (2018). The SAGE handbook of qualitative research (5th ed.). Thousand Oaks: Sage.
Drescher, D. (2017). Blockchain basics: A non-technical introduction in 25 steps. New York: Springer.
Duman Altan, A., Beyca, Ö. F., & Zaim, S. (2024). Link between digital technologies adoption and sustainability performance: Supply chain traceability/resilience or circular economy practices. Sustainability,16(19), 8694. https://doi.org/10.3390/su16198694
Dutta, P., Kumar, S., & Yadav, N. (2024). Blockchain technology in the food supply chain: A way towards circular economy and sustainability. Food & Function, 16(4), 2051–2073.
Ellen MacArthur Foundation. (2021). Circular economy and digital systems: Opportunities for scaling circularity. Recuperado em 04 fevereiro 2025, de https://ellenmacarthurfoundation.org
Fernandez-Carames, T. M., Blanco-Novoa, O., Froiz-Miguez, I., & Fraga-Lamas, P. (2024). Towards an autonomous industry 4.0 warehouse: A UAV and blockchain-based system for inventory and traceability applications in big data-driven supply chain management. Em arXiv [cs.CR]. https://doi.org/10.48550/ARXIV.2402.00709
Firouzian-Haji, S., Eshghollahi, S. E., Ziari, M., Tavakkoli-Moghaddam, R., & Rezaei, P. (2025). A blockchain-based approach to enhance transparency and sustainability in a joint pricing and closed-loop supply chain network design problem. Journal of Environmental Management, 394(127463), 127463. https://doi.org/10.1016/j.jenvman.2025.127463
França, A. S. L., Amato Neto, J., Gonçalves, R. F., & Almeida, C. M. V. B. (2020). Proposing the use of blockchain to improve the solid waste management in small municipalities. Journal of Cleaner Production, 244(118529), 118529. https://doi.org/10.1016/j.jclepro.2019.118529
Geels, F. (2004). From sectoral systems of innovation to socio-technical systems. Research Policy, 33(6–7), 897–920. https://doi.org/10.1016/j.respol.2004.01.015
Gil, A. C. (2019). Métodos e técnicas de pesquisa social (7ª ed.). Atlas.
Guide, V., Souza, G., & Ketzenberg, M. (2002). The role of information quality in remanufacturing. Production and Operations Management, 11(3), 364–378.
IEA. (2023). Energy Technology Perspectives 2023. International Energy Agency. Recuperado em 04 fevereiro 2025, de https://www.iea.org
IPCC. (2023). Sixth Assessment Report: Synthesis Report. Intergovernmental Panel on Climate Change. Recuperado em 04 fevereiro 2025, de https://www.ipcc.ch
IRENA. (2023). World Energy Transitions Outlook 2023. International Renewable Energy Agency. Recuperado em 04 fevereiro 2025, de https://www.irena.org
Kamble, S. S., Gunasekaran, A., Kumar, V., Belhadi, A., & Foropon, C. (2021). A machine learning based approach for predicting blockchain adoption in supply Chain. Technological Forecasting and Social Change, 163(120465), 120465. https://doi.org/10.1016/j.techfore.2020.120465
Kouhizadeh, M., Saberi, S., & Sarkis, J. (2021). Blockchain technology and the sustainable supply chain: Theoretically exploring adoption barriers. International Journal of Production Economics, 231(107831), 107831. https://doi.org/10.1016/j.ijpe.2020.107831
Lakatos, E. M., & Marconi, M. A. (2017). Fundamentos de metodologia científica (8a ed.). Atlas.
Lieder, M., & Rashid, A. (2016). Towards circular economy implementation. Journal of Cleaner Production, 115, 36–51.
Liu, L., Song, W., & Liu, Y. (2023). Leveraging digital capabilities toward a circular economy: Reinforcing sustainable supply chain management with Industry 4.0 technologies. Computers & Industrial Engineering, 178(109113), 109113. https://doi.org/10.1016/j.cie.2023.109113
Luna-Reyes, L., & Gil-García, J. (2014). Digital government and public governance. Government Information Quarterly, 31(1), 6–17.
Meijer, A., & Bolívar, M. P. R. (2016). Governing the smart city: a review of the literature on smart urban governance. International Review of Administrative Sciences, 82(2), 392–408. https://doi.org/10.1177/0020852314564308
Mendes, R. (2023). Digitalização e rastreabilidade na construção civil. Revista Brasileira de Inovação, 22(4), 134–159.
Merriam, S. B., & Tisdell, E. J. (2015). Qualitative research: A guide to design and implementation (4 th ed.). Jossey-Bass.
Minayo, M. (2014). O desafio do conhecimento: Pesquisa qualitativa em saúde. São Paulo: Hucitec.
Mishra, D., Rana, N., & Dwivedi, Y. (2023). Leveraging digital capabilities toward a circular economy: Reinforcing sustainable supply chain management with Industry 4.0 technologies. Technological Forecasting & Social Change, 196, 122–145.
Muni Lavanya, B. (2018). Blockchain technology beyond bitcoin: An overview. Ijcsma.com. Recuperado 4 de dezembro de 2025, de https://www.ijcsma.com/articles/blockchain-technology-beyond-bitcoin-an-overview.pdf
Noronha, D. (2022). Plataformas digitais e redes colaborativas na reciclagem. Revista de Gestão Ambiental, 26(3), 44–61.
OECD. (2022). Digital for Circular Economy: Emerging approaches and policy considerations. Organisation for Economic Co-operation and Development. Recuperado em 04 fevereiro 2025, de https://www.oecd.org
Pernick, R., & Wilder, C. (2007). The clean tech revolution. New York: HarperCollins.
Porter, M., & Heppelmann, J. (2014). How smart connected products are transforming competition. Harvard Business Review, 92(11), 64–88.
Porter, M., & Van Der Linde, C. (1995). Toward a new conception of the environment-competitiveness relationship. Journal of Economic Perspectives, 9(4), 97–118.
Rajput, D. V., More, P. R., Adhikari, P. A., & Arya, S. S. (2025). Blockchain technology in the food supply chain: a way towards circular economy and sustainability. Sustainable Food Technology, 3(4), 930–946. https://doi.org/10.1039/d5fb00065c
Reyna, A., Martin, C., Chen, J., Soler, E., & Díaz, M. (2018). On blockchain and IoT. Future Generation Computer Systems, 88, 173–190.
Risso, L. A., Ganga, G. M. D., Godinho Filho, M., Santa-Eulalia, L. A. Chikhi, T., & Mosconi, E. (2023). Present and future perspectives of blockchain in supply chain management: A review of reviews and research agenda. Computers & Industrial Engineering, 183, 109195. https://doi.org/10.1016/j.cie.2023.109195
Romagnoli, S., Tarabu’, C., Maleki Vishkaei, B., & De Giovanni, P. (2023). The impact of digital technologies and sustainable practices on circular supply chain management. Logistics, 7(1), 1. https://doi.org/10.3390/logistics7010001
Saberi, S., Kouhizadeh, M., Sarkis, J., & Shen, L. (2019). Blockchain technology and sustainable supply chains. International Journal of Production Research, 58(7), 2063–2081.
Schmidt, C. M., & Weber, T. (Eds.). (2024). Digitale enabler der Kreislaufwirtschaft. acatech – Deutsche Akademie der Technikwissenschaften. Recuperado 4 de dezembro de 2025, de https://www.acatech.de/publikation/digitale-enabler-der-kreislaufwirtschaft/
Shojaei, A., Ketabi, R., Razkenari, M., Hakim, H., & Wang, J. (2021). Enabling a circular economy in the built environment sector through blockchain technology. Journal of Cleaner Production, 294(126352), 126352.
Shakeel, S. R. (2021). Cleantech: Prospects and Challenges. Journal of Innovation Management, 9(2), VIII–XVII. https://doi.org/10.24840/2183-0606_009.002_0002
Schöggl, J.-P., Rusch, M., Stumpf, L., & Baumgartner, R. J. (2023). Implementation of digital technologies for a circular economy and sustainability management in the manufacturing sector. Sustainable Production and Consumption, 35, 401–420. https://doi.org/10.1016/j.spc.2022.11.012
Souza, F. R. (2024). Aplicação da blockchain e IOT na gestão da cadeia de suprimentos: Um estudo de caso sobre rastreabilidade. Revista produção online, 23(3), 5016. https://doi.org/10.14488/1676-1901.v23i3.5016
Stake, R. E. (1995). The art of case study research. Sage.
Turskis, Z., & Šniokienė, V. (2024). IoT-driven transformation of circular economy efficiency: An overview. Mathematical & Computational Applications, 29(4), 49. https://doi.org/10.3390/mca29040049
World Economic Forum & Ellen MacArthur Foundation. (2016). Intelligent assets: Unlocking the circular economy potential. Ellen MacArthur Foundation. Ellenmacarthurfoundation.org. Recuperado 3 de dezembro de 2025, de https://content.ellenmacarthurfoundation.org/m/1111b850c4a5e68e/original/Intelligent-assets-Unlocking-the-circular-economy-potential.pdf?_gl=1*rkz19o*_ga*MzA4MzYwMzg3LjE3NjQ3Nzc4MDA.*_ga_V32N675KJX*czE3NjQ3Nzc3OTckbzEkZzEkdDE3NjQ3NzgwOTEkajU2JGwwJGgw*_gcl_au*MTcxNjc3MDE1MS4xNzY0Nzc3ODI3
World Economic Forum. (2023). Global Risks Report 2023. Recuperado em 04 fevereiro 2025, de https://www.weforum.o
Wu, H., Li, S., Hou, W., & Zhang, X. (2024). Leveraging digital platforms for circular economy: A value creation view. Sustainability, 16(24), 11180. https://doi.org/10.3390/su162411180
Wuebbles, D. J., Fahey, D. W., Hibbard, K. A., DeAngelo, B., Doherty, S., Hayhoe, K., Horton, R., Kossin, J. P., Taylor, P. C., Waple, A. M., & Yohe, C. P. (2017). Executive summary. Climate science special report: Fourth national climate assessment, volume I. U.S. Global Change Research Program.
Yin, R. (2015). Case study research: Design and methods (5th ed.). Thousand Oaks: Sage.
Zhou, Y., Yan, S., Li, G., Xiong, Y., & Lin, Z. (2023). The impact of consumer skepticism on blockchain-enabled sustainability disclosure in a supply chain. Transportation Research Part E: Logistics and Transportation Review, 178, 103323. https://doi.org/10.1016/j.tre.2023.103323
