PERCEPTUAL DISTURBANCES AND ABUSES OF HOLLYWOOD
DOI:
https://doi.org/10.56238/arev7n11-298Keywords:
Communication, Data Science, Critical Theory, Movies, Machine Learning, ExcitementAbstract
Going beyond discussions on media representations, their forms, content, or societal impacts, the study addresses the intensity of stimuli in cinematic production, which can potentially affect neuronal reactions. The research aims to quantify whether there has been an increase in these stimuli (number of cuts, number of words, audio, sound levels, and colors) since 1950 in Oscar-winning feature films. Parametric and non-parametric statistics, univariate and multivariate algorithms, along with artificial intelligence, were used for film analysis. Our findings show statistically significant changes, with an increase in the number of cuts, loudness and seconds with perceptible color variation to the human eye (∆E > 4). The theories of Han, Debord, and Türcke about the overload of audiovisual information were corroborated by our empirical data.
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