ALTERACIONES PERCEPTIVAS Y ABUSOS DE HOLLYWOOD
DOI:
https://doi.org/10.56238/arev7n11-298Palabras clave:
Comunicación, Ciencia de Datos, Teoría Crítica, Cine, Aprendizaje Automático, ExcitaciónResumen
Más allá de los debates sobre las representaciones mediáticas, sus formas, contenidos o impactos sociales, el estudio aborda la intensidad de los estímulos en la producción cinematográfica, que puede afectar potencialmente las reacciones neuronales. La investigación busca cuantificar si ha habido un aumento de estos estímulos (número de cortes, número de palabras, audio, niveles de sonido y colores) desde 1950 en los largometrajes ganadores del Óscar. Se utilizaron estadísticas paramétricas y no paramétricas, algoritmos univariados y multivariados, junto con inteligencia artificial, para el análisis de las películas. Nuestros hallazgos muestran cambios estadísticamente significativos, con un aumento en el número de cortes, en la sonoridad y en los segundos con variación de color perceptible al ojo humano (∆E > 4). Las teorías de Han, Debord y Türcke sobre la sobrecarga de información audiovisual fueron corroboradas por nuestros datos empíricos.
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