EVALUATION OF THE EFFICACY OF THE SKINCARE KIT "BELEZAS DO AGRESTE" IN THE SKIN CARE ROUTINE IN A GROUP OF UPE VOLUNTEERS

Abstract

Highlighting the importance of the skin and its functions of protection and thermoregulation, skin conditions and their psychosocial effects, and the increase in the search for hygiene and aesthetic products, the following work seeks to evaluate the effectiveness of the skincare kit distributed to volunteers by the extension project Belezas do Agreste 3.0. The interactions of Instagram® users with the extension project page, which publishes reliable information about skin care weekly, were analyzed, and a beauty kit consisting of moisturizing gel and neutral and exfoliating soaps was distributed to volunteers who freely agreed to participate in the research. The kit was produced by the members of the extension project under the best hygienic-sanitary conditions, and personalized instructions for use were distributed to the participants according to the evaluation of the type of skin they have. The research, approved by the UPE's Ethics and Experimentation Committee with human beings, was carried out from the collection of participants' responses to a structured online questionnaire to evaluate the products, respecting the privacy and integrity of the data obtained. The results are presented in the form of graphs and report positive evaluations regarding the information published on the project's social network and the products present in the beauty kit; specifically in relation to Instagram®, an increase of just over 1000% in the reach of the extension project page was recorded. Considering the distribution of the beauty kit and the evaluation of its products, the participants claimed an improvement in the appearance of the skin, in addition to the reduction of oiliness and promotion of softness. Thus, this work can be considered productive and satisfactory in terms of reaching the general population on the theme of aesthetics through the dissemination of quality information on a social network, in addition to distributing a beauty kit to participants who voluntarily joined the extension project Belezas do Agreste and evaluated the products in the kit as efficient in improving the general appearance of the skin.