THE JOURNALISTIC APPROACH IN THE DANIEL ALVES AND SANDRA MARA FERNANDES CASES: AN ANALYSIS OF GENERATIONAL AND GENDER ISSUES

Abstract

This work aims to denounce typical elements of structural machismo in Brazilian society, evidenced by the media approach given to the case of Daniel Alves, a soccer player who was accused of raping a girl at the Sutton nightclub, in Barcelona, in December 2022. This is the case of Sandra Mara Fernandes, a businesswoman who during a psychotic break had sexual intercourse inside her car with homeless man Givaldo Alves, in Planaltina (DF), in March 2022. The qualitative methodology is based on theoretical categories that explain the relations between media, hegemony and society. The objective is to point out that even in news where the main subject is a man's mistake, the macho culture praises the male figure, while distorting the image of women involved.