IMPACTS OF INNOVATION EVENTS ON THE DEVELOPMENT OF ENTREPRENEURIAL SKILLS: A CASE STUDY OF CAMPUS PARTY BRASIL

Abstract

This study investigates the impact of student participation in innovation events on the development of entrepreneurial skills, using Campus Party Brasil 2023 as a case study. The research adopts a qualitative-quantitative approach, combining primary data obtained through questionnaires applied to 25 students, with secondary data extracted from a literature review. Data analysis was conducted using Bardin's (2004) content analysis method, with the stages of pre-analysis and coding. The triangulation between primary and secondary data ensured the validity of the findings. The results indicate that innovation events offer a favorable environment for the development of skills such as problem solving, creativity, leadership and teamwork. The study advances the literature by offering empirical evidence that reinforces the importance of integrating practical experiences, such as hackathons and entrepreneurship marathons, into the formal entrepreneurial education curriculum. In addition, it highlights the role of these events in the formation of contact networks and in the expansion of internship and employment opportunities for students, which is not widely addressed in previous studies. By examining the interaction between theory and practice in the development of entrepreneurial skills, this work contributes to a deeper understanding of how innovation events can complement academic training, providing an interdisciplinary education and preparing students for market challenges. The study suggests that the systematic inclusion of events, such as the Campus Party, in educational programs can be an effective strategy to strengthen experiential learning and foster an entrepreneurial mindset.