SOCIOTECHNICAL MARKET ANALYSIS: A STUDY OF THE ALEMBIC CACHAÇA MARKET IN MINAS GERAIS

Abstract

This work sought to verify the applicability of the theoretical proposal of market analysis developed by Silva, Ribeiro and Santos (2024) in a real market. The market chosen was the Minas Gerais market for alembic cachaça. Therefore, the objective of this work was to study the formal market of alembic cachaça in Minas Gerais from the perspective of the categories of analysis of sociotechnical practices identified by Silva, Ribeiro and Santos (2024). To carry out the research, a qualitative approach was used with the use of thematic content analysis. 40 subjects were interviewed. The interview script was elaborated based on the six categories of analysis by Silva, Ribeiro and Santos (2024) and on the theoretical framework raised by the foundation of Latour's Sociology of Translation (1984, 1986, 1987, 2012). Secondary data were also used, which were chosen based on the reliability of the source, reliability of the information and common sense of the actors interviewed. In the end, it could be concluded that the categories of analysis of Silva, Ribeiro and Santos (2024) proved to be feasible and aligned with the thoughts of Kjellberg and Helgesson (2007) and Bruno Latour (1984, 1986, 1994, 2012).