DIAGNOSIS OF THE POTENTIAL GEOGRAPHICAL INDICATION OF PINEAPPLE FROM ITABERABA-BAHIA FROM THE PERSPECTIVE OF SEBRAE METHODOLOGY

Abstract

Pineapple plays a crucial role in the culture and economy of Itaberaba, a municipality in the State of Bahia, representing a vital source of income for many families involved in family farming. This article aims to analyze the potential registration of the Geographical Indication (GI) of the Pineapple of Itaberaba-Bahia, using the Methodology for the Identification of Potential Brazilian Geographical Indications, developed by the Micro and Small Business Support Service (SEBRAE). The research has an exploratory and qualitative nature and is based on the collection of bibliographic and documentary data and interviews with representatives of the sector. The analysis reveals a strong potential for obtaining the Geographical Indication, with a significant movement towards registration by a production and agro-industrialization cooperative in the municipality, recognizing the local tradition as a product of great economic relevance. The analysis of the nine criteria established by SEBRAE reveals a high potential of the region for the recognition of the Indication of Origin, highlighting the economic and cultural importance of pineapple for the region, thus being able to strengthen it as a quality pineapple hub, valuing local identity and boosting sustainable development.