THE EVOLUTION OF THE FREE ENERGY MARKET IN BRAZIL: PERSPECTIVES AND CHALLENGES

Abstract

This article examines the evolution of the free energy market in Brazil, highlighting the opportunities and challenges this model presents for the electricity sector. Market liberalization aims to increase competitiveness, reduce costs, and promote sustainability, with a focus on utilizing renewable sources such as solar and wind energy. However, for the free market to consolidate efficiently, adjustments in regulation are necessary, especially to ensure the inclusion of all consumers, including small consumers. The adaptation of public policies and the creation of fair tariff mechanisms are crucial to avoid inequalities between consumers of different profiles. The digitalization of the sector, with the use of smart platforms and technologies for energy monitoring and trading, is also a key factor for the modernization and transparency of the market, in addition to optimizing energy consumption and distribution. The intermittency of renewable sources, in turn, requires investments in storage and integration technologies to ensure the stability of supply. The article also discusses the importance of consumer education and awareness of the advantages and risks of the free market, highlighting that the lack of information can limit adherence to the new model. It is concluded that the free energy market in Brazil has a great potential for transformation, but it depends on efficient regulatory management, technological innovation, and the strengthening of energy education to ensure its success and long-term sustainability.