FROM INFORMALITY TO FORMALISM: THE BRAND AS A MEANS OF DRIVING SMALL BUSINESS

Abstract

INTRODUCTION: Since the 60s, when the World Intellectual Property Organization (WIPO) was founded, until shortly before the COVID-19 pandemic, a disease caused by the new coronavirus (SARS-CoV-2), entrepreneurs, third parties interested in the area and other citizens have never heard so much about the importance of trademark registration as they do today.