LANDSCAPE IN MOTION: TRANSFORMATIONS IN THE DESIGN AND IMAGE OF SALES BARBOSA STREET IN FEIRA DE SANTANA – BA

Abstract

Feira de Santana is established as one of the most important cities in the state of Bahia, with a strong economic potential, with emphasis on the commercial sector. Based on a modernizing discourse throughout the twentieth and twenty-first centuries, the city has its landscape and, consequently, its image transformed following patterns of urban models that have little to do with local identity and considerably transform important streets in its commercial center. From this perspective, the object of study of this article is to analyze the changes in the landscape engendered in Rua Sales Barbosa in Feira de Santana-BA. Its main objective is to analyze the changes in the urban design of Sales Barbosa street in Feira de Santana-BA, focusing on the changes in the urban landscape of this street and its consequences in the design and image of the city of Feira de Santana. To this end, research was carried out in local newspapers, Thesis and Dissertation Banks, sites such as Scielo and Google Scholar, field visits and photographic records. From the analyses, it was observed that there is a constant search for change in the image of the city, which has meant throughout its history the distancing of characteristics linked to local culture and identity and an insertion of elements linked to a supposed profile of desired "modernity". This perspective is confirmed with the "New Center Project" applied between 2020 and 2022, which considerably modified Sales Barbosa Street, removing important elements from the local dynamics, changing its image and design.