COMPREHENSIVE MATERNAL AND CHILD HEALTH CARE IN THE COVID-19 PANDEMIC: INNOVATIVE STRATEGIES IN THE INTERIOR OF BRAZIL

Abstract

Objective: To describe the process of development and implementation of a maternal and child health care strategy in municipalities in the countryside, adapted to the context of the Covid-19 pandemic. Method: An action research study conducted in six stages: (1) survey of maternal and child health demands and analysis of indicators; (2) creation of actions aimed at priority needs; (3) systematization of actions in a manual; (4) presentation of the proposal to municipal managers; (5) face-to-face implementation of actions; and (6) virtual adaptation of the strategy. Results: Interventions were developed aimed at the most urgent demands in maternal and child health, adjusted to the virtual environment in response to the restrictions imposed by the pandemic. Among the main products is the creation of a website that integrates informative texts, podcasts, continuing education courses, educational videos and a multiprofessional virtual support group for pregnant women. Conclusion: The strategy demonstrated efficacy in ensuring comprehensive maternal and child health care in rural municipalities, with significant potential for replicability in other contexts.