A PRESS RELATIONS TOOL: THE ANALYSIS OF JOURNALISTIC FRAMING

Abstract

The intention of this study is to structure a tool that allows the press officer to understand the choices adopted within the editorial process of communication vehicles in print media, considering the need to understand the position of these vehicles in the face of facts related to the Institution of which the advisor is a part. For this, an adaptation of the research method analysis of journalistic framing was used, structuring it from the production process of the newspapers themselves. From the organization of the research instrument, it was applied in the framing carried out by the newspaper O Globo on the Guanabara operation, carried out by the Brazilian Army in 2003, in the city of Rio de Janeiro. As a conclusion, the potential of using a similar method for the same analysis regarding broadcast or television media was verified.