IMPACT OF THE GEOGRAPHICAL INDICATION ON THE SUSTAINABILITY AND QUALITY OF THE PRODUCTION OF ABAÍRA CACHAÇA

Abstract

This article explores the impact of the Geographical Indication (GI) on the sustainability and quality of Abaíra cachaça production, analyzing how the GI contributes to sustainable production practices and improvements in the quality of agricultural production. The main objective is to evaluate the ways in which GI regulations improve the quality of products, meeting the growing demands for more sustainable practices and differentiated products, of guaranteed origin and produced within sanitary standards. Through a methodology that combines bibliographic research and documentary analysis, the study details the GI regulations in the micro-region of Abaíra, focusing on the implementation of strict hygiene practices and good manufacturing practices in the various stages of the production process. The results demonstrate that the adoption of GI leads to significant improvements in cachaça quality, promoting responsible agricultural practices and improving environmental sustainability. The article suggests the need for more research on the long-term effects of GIs on sustainability, development and consumer perceptions, to further strengthen the production chain of agricultural products.