A VIRUS IN THE HEADLINES: A CRITICAL REVIEW OF JOURNALISTIC COVERAGE OF RABIES IN A MAJOR STATEWIDE NEWSPAPER
DOI:
https://doi.org/10.56238/arev8n5-022Keywords:
Health Communication, Lyssavirus, Public Health, ZoonosisAbstract
The role of wildlife in the epidemiology of rabies has been increasing in Brazil, highlighting the need for effective preventive measures. Health communication is essential for keeping the population informed about developments regarding the disease. We analyzed reports on rabies published from 1970 to 2009 by the leading newspaper in Bahia, aiming to assess the approaches to the disease and characterize the contribution of the press to the development of public knowledge about this zoonosis. A total of 1,381 articles were retrieved from the period: 403 focused on rabies in humans; 689 on pets; 428 on herbivores; 178 on bats; 41 on other wild species; and 141 articles mentioned rabies in a generic context. While the articles presented relevant content to the population, the significance of wild species in the epidemiology of the disease was overlooked.
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