CULTURAL MANAGEMENT REFLECTED FROM A CRITICAL THEORETICAL POINT OF VIEW

Abstract

This article aims to critically reflect on Cultural Management and its actors and their roles in society. Based on Critical Theory as a theoretical premise, it brings to the discussion researchers who corroborate a critical analysis and reflections of culture and society, such as Botelho (2016), Bourdieu (1989), Bordieu; Passeron (2018), Bourdieu; Darbel (2018), Cauquelin (2005), Chauí (2021; 2024), Gaulejac (2023), Gutierrez (1988), Peixoto (2003), Rubim (2022) and Wu (2006). This reflection is justified because discussing cultural management is discussing society and its socio-political-cultural aspects, fundamental issues for reflecting on postmodernity, bringing light to issues that until now have been submerged in the obscurity caused by traditions of the elites who hold economic and symbolic power. Thus, beyond cultural management and its dimensions and implications, the article discusses the role of cultural managers in society, emphasizing their commitment to society and the legitimate democratization of culture, as agents representing popular power, acting with integrity and always guided by ethics. It emphasizes the importance of fostering awareness within society that when discussing culture, its complexity must be considered, just as speaking about culture is also about cultures, communities, audiences, etc. In conclusion, this article raises humanist reflections against any form of neoliberal utilitarianism and any form of symbolic violence.