BUSINESS MODEL WITH SUSTAINABLE CHARACTERISTICS IN HOSPITALITY SECTOR VENTURES: CHALLENGES AND OPPORTUNITIES IN THE AMAZON

Abstract

Global competition requires frequent reviews of companies' business models, going beyond innovation in local products and markets to ensure competitiveness and survival. Sustainable business models emerge as tools to understand organizational phenomena. This study aims to understand the strategies of sustainable value creation in tourism enterprises in environmental protection areas. The research adopts a qualitative approach to capture the perceptions of entrepreneurs in Serra do Tepequém in Roraima, and uses content analysis to identify the preponderant characteristics of a sample of enterprises surveyed in the mountain range. The results reveal that in traditional business models, technological resources, mission, vision, value creation, leadership and suppliers have lower adherence. However, most companies incorporate elements of sustainable business models, reflecting economic, social, and environmental concerns. In conclusion, it is essential to plan and involve stakeholders to create value in a sustainable way.