BALANCE BETWEEN OPERATIONAL EFFICIENCY AND HUMANIZATION: THE CONTEMPORARY CHALLENGE OF PEOPLE MANAGEMENT

Abstract

The study investigates the relationship between operational efficiency and humanization in people management, highlighting the importance of combining organizational performance with the appreciation of human capital as a strategy to generate sustainable results. The research was conducted through a qualitative approach and bibliographic method, allowing an in-depth analysis of different theoretical perspectives and applicable practices. The results showed that companies adopting participatory management models, humanized leadership, and workplace quality of life policies achieve higher levels of engagement, innovation, and talent retention, reducing costs and strengthening institutional reputation. The use of technologies aimed at process optimization, when associated with humanizing principles, proved to have the potential to increase productivity without compromising interpersonal relationships. Sectors such as healthcare reinforce the relevance of this balance, showing positive impacts on team well-being and the quality of services provided. It was observed that performance indicators covering both quantitative and qualitative aspects provide a more realistic view for strategic adjustments. It is concluded that the balance between efficiency and humanization must be incorporated into organizational culture, supported by trained leaders committed to building inclusive, ethical, and innovative environments.