ESG AND INVESTOR ATTRACTIVENESS: THE ROLE OF SUSTAINABILITY AND ETHICS IN ORGANIZATIONAL MANAGEMENT

Abstract

This study explores the intersection between Environmental, Social, and Governance (ESG) practices and corporate attractiveness to investors, examining how sustainability and ethics manifest in contemporary organizational management. The increasing demand for corporate responsibility redefines value assessment criteria, prompting organizations to integrate environmental, social, and governance dimensions into their core strategies. The justification for this investigation lies in the need to understand the mechanisms by which the adoption of ESG principles translates into competitive advantages and greater access to capital, within an increasingly conscious financial landscape. The main objective is to analyze the influence of ESG practices on investor perception and decision-making, outlining market expectations and the challenges faced by companies. The methodology employed is characterized by a bibliographic approach, basic in nature, with exploratory and descriptive objectives, grounded in the analysis of recent scientific articles. Results indicate that transparency and commitment to ESG strengthen corporate reputation, mitigate risks, and open new investment opportunities. Conclusions point to a reconfiguration of the value paradigm, where financial performance is inextricably linked to socio-environmental performance, demanding more holistic and proactive organizational management. Ethics, in this context, emerges as the foundation that sustains the credibility of sustainability initiatives, shaping stakeholder trust and business longevity. This research contributes to a deeper understanding of how non-financial factors are reshaping investment decisions and corporate strategies, highlighting the evolving landscape of responsible capitalism. The findings suggest that companies prioritizing ESG factors are better positioned to attract long-term capital and build resilient business models, fostering a more sustainable global economy. The implications extend to policy-makers, urging the creation of frameworks that support and incentivize robust ESG disclosures and practices across industries.