APPLYING EMOTIONAL INTELLIGENCE IN BUILDING HIGH-PERFORMANCE ORGANIZATIONAL CULTURES

Abstract

This study analyzed the application of emotional intelligence in the construction of high-performance organizational cultures, highlighting its strategic relevance for leadership, motivation, and the consolidation of healthy corporate environments. The research demonstrated that emotional intelligence enables the alignment of technical and emotional skills, fostering cooperation, innovation, and organizational resilience, which are essential in contexts of instability and competitiveness. The bibliographic investigation revealed that leaders who apply emotional intelligence promote greater engagement, strengthen interpersonal bonds, and create conditions for teams to achieve consistent and sustainable results. Organizational culture, when shaped by values directed toward emotional balance, proved capable of retaining talent, reducing wear and tear, and expanding innovative capacity, thus consolidating itself as a determinant factor for high performance. It is concluded that emotional intelligence must be understood as a structuring axis of management, since it sustains organizational growth on human and competitive foundations, ensuring long-term strategic advantage.