Sustainability and fashion: Conscious consumption practices in the thrift store market in São Luís/MA

Abstract

The main objective of this study was to understand the existing consumption habits within the fashion industry, taking into account its circular and linear economy models, especially fast fashion and slow fashion, the existence of thrift stores as a form of conscious, creative and sustainable consumption, enabling consumers, entrepreneurs and interested researchers to have an overview of the relationship between the fashion industry and the fashion industry. rise of ESG (Environmental, Social and Governance) practices. The research is composed of two moments and had as its main methodology to be descriptive with a qualitative-quantitative approach. The first moment took place in a qualitative way with the realization of a bibliographic survey obtaining information about the fashion industry, the impacts of its production chain, its consumption models and the behavior of consumers in this market, in addition to interviews with local entrepreneurs in the thrift store market. The second moment occurred quantitatively through the application of questionnaires aimed at consumers in the local thrift store market in São Luís/MA. The research resulted in: an in-depth analysis of the consumption habits of people who buy second-hand clothes and a study on thrift store entrepreneurs. Finally, the work shows that both stakeholders have different perspectives on sustainability, reuse of raw materials, disposal of products and what role they play within the linear and circular economy.