BUSINESS MANAGEMENT IN THE INDUSTRY 4.0 ERA: STRATEGIES FOR COMPETITIVENESS AND SUSTAINABILITY

Abstract

The historical trajectory of industrial revolutions has profoundly transformed the labor market and production models, culminating in the current Industry 4.0, characterized by the integration of digital technologies such as artificial intelligence, robotics, big data, the Internet of Things (IoT), and cloud computing. This new configuration provides significant gains in productivity, efficiency, and competitiveness, but also imposes challenges such as high implementation costs, the need for skilled labor, and greater barriers to entry, especially for small and medium-sized enterprises. This study is justified by the relevance of the topic to the field of management, since adaptation to new technologies has become a strategic imperative for organizational survival and growth. In this context, the general objective is to identify measures that favor the smooth functioning of companies in the face of the demands of Industry 4.0, with specific objectives focused on analyzing the impacts of non-adaptation, understanding the managerial benefits, and evaluating opportunities and challenges. Methodologically, the research adopts a qualitative approach of an exploratory and bibliographic nature, drawing on scientific literature, technical reports, and classic works on management. In this way, it aims to build a solid theoretical foundation that allows for an understanding of the ongoing transformations and to offer practical and theoretical support for business management in the scenario of the Fourth Industrial Revolution.