STRATEGIC DIGITAL MARKETING AS A CRITICAL SUCCESS FACTOR FOR SMALL LOCAL BUSINESSES IN THE UNITED STATES: A CASE STUDY OF SMARTCLEAN SOLUTIONS
DOI:
https://doi.org/10.56238/ERR01v10n7-004Keywords:
Digital Marketing, Small Businesses, Business Strategy, Digital Transformation, United StatesAbstract
The central objective of this work is to examine the role of strategic digital marketing, seen as a decisive breaking point for the success of small local businesses in the United States. Through a case study whose protagonist is the fictional company SmartClean Solutions, it seeks to capture how the deliberate and planned adoption of digital strategies can simultaneously foster growth and consolidate micro and small enterprises in a typically North American competitive scenario. The findings indicate that the application of digital tools, social networks, local SEO and paid ads boosted the company’s performance, generating a significant leap in revenue, engagement and market expansion. The study also highlights the need for training and support for entrepreneurs who face technological barriers. It is concluded that, when integrated into business planning, digital marketing proves to be a powerful lever of competitiveness for small businesses.
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References
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