A DISCURSIVE-IDENTITY ANALYSIS OF PABLO VITTAR

Abstract

This article aims to analyze the cover of the POP-SE Magazine, published in 2019, in which Pablo Vittar is the main character in two versions: man and woman. The cover summarizes current identity studies by representing the same individual with multiple identities. The question is: is Pablo masculine or feminine? The institutionally constituted binary is questioned, as a characteristic of the global world in which there is now space, or still a space for questioning, but with more opportunities and representation. The research goes beyond linguistic description, ‘Pablo, or the Pablo’ goes through the discursive processes of identities. The text has a theoretical and methodological nature based on the concepts of discourse, social identities, otherness, non-fixity and non-binarism, dialoguing with concepts of body, subject, ideology, institutionalized memory and discursive memory in the theoretical assumptions of Discourse Analysis.