SEMIOTIC ANALYSIS OF GENDER AND RACE REPRESENTATIONS AND THEIR EDUCATIONAL IMPACT IN THE MANAGEMENT COURSE FOR WOMEN AT SEBRAE

Abstract

This article presents a semiotic analysis of the representations of gender and race in the educational context, focusing on instructional design and the application of the management course for women offered by Sebrae. The methodology of two-dimensional image analysis, based on the studies of André Mendes, is used to examine the phases of instructional design according to the proposal of Filatro (2008), based on the ADDIE model: Analysis , Design ,  Development, Implementation and Evaluation (Evaluation). The images and messages of the course are analyzed with the aim of understanding how they challenge gender and race stereotypes and how they impact the education of students, promoting more inclusive educational practices. It is concluded that semiotics is a valuable tool for the analysis and creation of effective educational materials, making learning more intuitive and meaningful. The "Women in Focus" course highlights the relevance of considering the dynamics of race and gender in the production of educational content, contributing to a more equitable and inclusive education.