BEING A MOTHER ON INSTAGRAM – MATERNAL DEVICE AND COLONIZED EMPOWERMENT

Abstract

The theme of motherhood has many aspects and its idealization and romanticization have already been widely discussed. In this work, we point to other devices that influence this experience in women, bringing psychic suffering, analyzing the discourse on motherhood present on Instagram, and intersecting the maternal device and gender technologies. The maternal device points to motherhood as a social construction that has changed throughout history, the naturalization of maternal feeling, and the promotion of the mother's image. In the neoliberal capitalist discourse, feminist achievements have been transformed into a colonized empowerment, because, despite the attention given to women mothers, they have not ceased to be required in the social and work fields, greatly increasing their tasks outside and inside the home.