APPLICATION OF THE BALANCED SCORECARD IN THE IDENTIFICATION OF STRATEGIES FOR IMPROVING THE ACADEMIC PROCESSES OF THE UNIVERSITY OF THE STATE OF AMAZONAS

Abstract

The present study aims to identify strategies for improving the academic processes of the University of the State of Amazonas, from the perspective of its managers, through the Balanced Scorecard (BSC) model. Concepts related to the performance of academic processes are used as a theoretical basis. As methodological strategies, interviews are conducted with managers of the Institution, in order to obtain the necessary information for the application of the BSC. The results indicate that, for greater management efficiency, it is necessary to enhance efforts in the search for excellence by advancing in training, qualification and expansion of the human resources staff, reorganization of academic processes and standards, narrowing of interaction with society and capturing new model(s) of institutional financing.