DIGITAL CHALLENGES IN ORGANIZATIONAL COMMUNICATION: CONNECTIONS AND RELATIONSHIPS IN CONTEMPORARY WORK ENVIRONMENTS

Abstract

This article explores the work and changes caused by the technological evolution of organizations, in their communication and relationships with employees and other audiences. The text defends internal communication as a way to strengthen organizational values, critically approaching this communication in the light of the reality of organizations in the contemporary. The methodology adopted was an exploratory study, based on the survey of secondary data, from the perspective of organizational communication and public relations (Kunsch, 2003). The results point to the impacts of technology, the fragmentation of work and the pressure for results, factors that affect the physical and psychological well-being of workers. Future perspectives include the deepening of analyses on new communication practices to meet the new realities of work.