COLLABORATIVE ESSENCE: REVEALING THE ORGANIZATION'S DNA IN THE ERA OF THE PANDEMIC HOME OFFICE

Abstract

With the constant growth of the home office before, during and after the pandemic, the work aims to address the relevance and difference between culture and organizational communication, analyze the advantages and disadvantages of this action, highlighting the importance of organizational culture for adapting to remote work, considering that internal communication and employee involvement are fundamental to the success of the model. The study also noted the need for new communication practices, companies need to adapt their processes and invest in technology to maintain productivity and team interaction. In this way, it is possible to say that the home office is a trend that is here to stay, and that its popularity is expected to grow even more in the coming years. Although advantages and disadvantages as in any modality, companies are realizing the benefits, both for employees and for the business itself, and have adapted to offer the necessary conditions for remote work.