INTERCULTURAL RELATIONS IN COMPANIES: AN EXPLORATORY STUDY FROM THE PERSPECTIVE OF EMPLOYEES

Abstract

The article discusses the challenges of intercultural communication in the workplace, emphasizing its relevance in a globalized context. By investigating the difficulties in the interaction between Brazilians and foreigners, the study identifies the lack of integration and insertion programs as the main obstacles. By presenting hypotheses about the difficulties in creating links and communication, the paper highlights the importance of specific approaches and integration activities to overcome these barriers. In addition, it explores cultural diversity and inclusion as continuous processes that require effort and dedication. The research reveals the predominance of cultural, linguistic and personal experience elements in the formation of bonds and communication. The results suggest that informal activities, language courses and social events can promote a more inclusive environment. Based on quantitative and qualitative analyses, it is concluded that intercultural relations in the workplace face significant challenges, but effective strategies can facilitate integration and promote more harmonious coexistence. However, the study acknowledges the limitations of sample size, emphasizing the need for more research to generalize the results and improve organizational practices related to cultural diversity and inclusion.