COMPARATIVE ANALYSIS OF GEOGRAPHICAL INDICATIONS OF THE NORTH OF MINAS GERAIS AND ORTIGUEIRA PARANAENSE

Abstract

The study performs a comparative analysis between the Geographical Indications (GIs) of the North of Minas and Ortigueira-PR, both related to the production of bee honey. The research was carried out with bibliographical, descriptive and documentary research. The data highlight the particularities of GIs in terms of territory, history, melliferous flora and characteristics of the honey produced. In the North of Minas, mastic honey, with its dark color and antioxidant properties, is the result of an extensive area that covers 64 municipalities. GI Ortigueira, located in a single municipality, produces a light-colored honey, linked to a diversity of native flowers. The study emphasizes the economic, cultural and protection benefits conferred by GIs to producing regions, as well as the differences in the strategies used for the consolidation and valorization of these products in the national and international market.