PROSPECTIVE STUDY ON THE PRODUCTION OF INTERACTIVE E-BOOKS ON INTELLECTUAL PROPERTY FOR AUDITORS

Abstract

This study aims to verify the existence of interactive didactic materials on Intellectual Property, aimed specifically at auditors. The objective is to identify if there are similar products already available and, thus, to support the innovation and originality of an interactive e-book to be developed as a product for audit professionals. To this end, a quantitative and qualitative analysis was carried out through a prospection using the Google Books and WorldCat databases. The results indicate that, although there are e-books on intellectual property, none of them is a didactic material with broad interactivity and aimed at auditors. It is concluded that there is a significant gap in the market, which reinforces the need to create a modern educational product focused on this audience. It is hoped that this study will serve as a basis for more in-depth work, suggesting research that explores the use of interactive e-books in other areas of corporate governance, as a form of professional improvement.