BIOPOWER AND BIOPOLITICS OF ALCOHOL CONSUMPTION: A FOUCAULTIAN ANALYSIS OF SOCIOPOLITICAL, CULTURAL AND ECONOMIC RELATIONS

Abstract

The discourses and legal reproductions arising from the consumption of alcoholic beverages from the Foucaultian perspective represent the object of this study when analyzing the concept of biopower in the public dimension, the social and cultural relationship, as well as the economic one. The study is classified according to the focus on qualitative research, whose approach is descriptive based on documentary analysis. The findings of the research present the analogy of biopower, concomitant with biopolitics, coeval by the sociopolitical and market perspectives of alcohol, associated with the economic potential of the sector, in the generation of jobs and the high taxation of the State. The presence and consumption of the stigmatized substance to the standards accepted by society is highlighted, even in the face of scientific efforts, and State actions that demonstrate its harmful power over individuals. In addition, the State's efforts to implement accident prevention measures or even traffic awareness and education are limited and do not fulfill the role of regulatory agent.