THE IMPORTANCE OF EFFECTIVE COMMUNICATION IN EDUCATIONAL MANAGEMENT

Abstract

This study investigated the importance of effective communication in educational management, to understand how communication impacts the administration of educational institutions. The methodology used was a literature review, in which several works on the subject were analyzed, covering theoretical concepts, communication models, and their application in school management. The results revealed that clear and well-structured communication is essential for the success of school management. The research identified that communication improves school performance, facilitates adaptation to multicultural needs, and optimizes the use of communication technologies. However, significant challenges were also identified, such as resistance to communication and barriers to understanding, which can affect the effectiveness of educational management. The analysis highlighted that practices such as well-organized meetings, adapting messages to different audiences, and using technologies are essential to overcome these challenges and promote efficient management. The final considerations pointed to the need for additional studies to explore methods of coping with resistance and adaptation to different contexts, to further improve communication in educational management.