AVANCES Y DESAFÍOS DE LA ECONOMÍA CIRCULAR EN LA INDUSTRIA DEL NEUMÁTICO
DOI:
https://doi.org/10.56238/levv16n54-039Palabras clave:
Logística Inversa, Gestión Ambiental, Recuperación de Materiales, SostenibilidadResumen
La Economía Circular (EC) es un modelo económico que se ha ido extendiendo en los sectores productivos y de servicios de la sociedad contemporánea, ya que busca redefinir el modelo lineal de producción y consumo, proponiendo una estructura alineada con los principios de circularidad. Sin embargo, surgen desafíos para la difusión y aplicación de este paradigma de gestión. El objetivo de este trabajo fue analizar los avances y desafíos de la economía circular en el sector industrial de neumáticos brasileño, con énfasis en el estudio de caso de la empresa Michelin. La investigación, de carácter descriptivo y bibliográfico, examinó acciones como el rediseño de productos, la logística inversa, el recauchutado de neumáticos, el uso de materias primas renovables y las iniciativas de responsabilidad social. Los resultados mostraron que Michelin adopta prácticas circulares en diferentes frentes, especialmente en la reducción de la huella de carbono, la reutilización de insumos y la inclusión social. Sin embargo, se identificaron barreras estructurales, como los altos costos de producción nacional, la competencia internacional y las limitaciones en la cadena de suministro de caucho natural. Se concluye que la consolidación del modelo circular depende de las políticas públicas, las inversiones tecnológicas y el compromiso colectivo.
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