ADVANCES AND CHALLENGES OF THE CIRCULAR ECONOMY IN THE TIRE INDUSTRY
DOI:
https://doi.org/10.56238/levv16n54-039Keywords:
Reverse Logistics, Environmental Management, Material Recovery, SustainabilityAbstract
The Circular Economy (CE) is an economic model that has been spreading in the productive and service sectors of contemporary society, as it seeks to redefine the linear production and consumption model, proposing a structure aligned with the principles of circularity. However, challenges emerge for the dissemination and application of this management paradigm. The main goal of this work was to analyze the advances and challenges of the circular economy in the Brazilian tire industrial sector, with emphasis on the case study of the Michelin company. The research, of a descriptive and bibliographic nature, examined actions such as product redesign, reverse logistics, tire retreading, use of renewable raw materials and social responsibility initiatives. The results showed that Michelin adopts circular practices on different fronts, especially in reducing the carbon footprint, reusing inputs and social inclusion. However, structural barriers were identified, such as high national production costs, international competition and limitations in the natural rubber supply chain. It is concluded that the consolidation of the circular model depends on public policies, technological investments and collective engagement.
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