ARTIFICIAL INTELLIGENCE AND TECHNOLOGICAL INNOVATIONS IN HEALTH: POSSIBILITIES AND CHALLENGES

Abstract

This research aimed to analyze the possibilities and challenges of implementing artificial intelligence (AI) and technological innovations in healthcare, focusing on the perceptions and experiences of healthcare professionals. The methodology adopted was qualitative, field, with semi-structured interviews conducted with 18 professionals from different areas, including physicians, nurses and hospital managers. The results indicated that while AI is seen as a promising tool for improving diagnostic accuracy, optimizing staff time, and increasing process efficiency, it also presents significant technical challenges, such as inadequate infrastructure and lack of staff training. In addition, ethical issues, such as data security and the risk of bias in algorithms, were widely discussed. Professionals, while optimistic about the future of AI, have expressed concerns about the over-reliance on technology and the potential dehumanization of medical care. The conclusion points out that, for the successful adoption of AI in healthcare, it is necessary to overcome technical and ethical barriers, ensuring that the technology is implemented in an ethical, transparent, and accessible way, with the proper training of professionals and the creation of a safe regulatory environment.