INNOVATIVE FINANCING MODELS FOR HIGH-IMPACT REAL ESTATE PROJECTS

Abstract

This article analyzes innovative financing models applied to high-impact real estate projects, highlighting sectoral transformations driven by the need to diversify capital sources, manage risk, and incorporate environmental and governance criteria into financial decision-making processes. The research aims to examine the characteristics, risks, and potential of instruments such as real estate crowdfunding and green bonds, considering their relevance in the Brazilian context and their alignment with global capital allocation dynamics focused on risk and return. The study is justified by the strategic importance of the real estate sector to the national economy and by the growing demand for financing mechanisms that enhance efficiency, transparency, and regulatory compliance. The methodology adopted was exploratory, descriptive, and bibliographic, supported by qualitative analysis of academic literature and regulatory documents, enabling an assessment of the role of these models in the financial viability of projects with different risk profiles. The results indicate that crowdfunding expands access to investment and portfolio diversification, while green bonds enhance issuers’ attractiveness to institutional and international investors. It was found that the interaction between financial innovation, regulatory frameworks, and risk mitigation is decisive for the sector’s competitiveness and financial sustainability. The study concludes that innovative financing models represent strategic alternatives for the real estate market by integrating financial instruments, regulatory structures, and environmental criteria as components of economic evaluation.