DIVERSIFICATION AS A CORPORATE SUSTAINABILITY STRATEGY

Abstract

This study analyzed how diversification can act as a strategic mechanism for corporate sustainability considering experiences from different sectors of the Brazilian economy. The research was conducted through a qualitative literature review, involving national publications between 2013 and 2024, identifying management practices aligned with environmental preservation, social responsibility, and economic growth. The results show that companies that diversify portfolios can reduce risks and expand market opportunities by integrating environmental and social indicators into internal processes and increasing innovation capacity and responsiveness to crises. The use of high-performance materials and the adoption of technologies such as scanners and digital software contribute to operational efficiency, waste reduction, and improvement of final quality, strengthening institutional reputation and stakeholder trust. It was found that diversification guided by sustainable principles also promotes bonds with local communities, job creation, and regional development, adding value to the brand and creating long-term competitive advantages. It is concluded that the integration between diversification and sustainability offers organizations a consistent path for balanced growth, continuous innovation, and consolidation of a corporate legacy aligned with contemporary socio-environmental demands.