IMPACT OF POSITIVE PSYCHOLOGY ON THE PERFORMANCE OF SMALL ENTREPRENEURS IN THE USA

Abstract

The research investigates how Positive Psychology affects small business owner performance in the United States because modern business needs entrepreneurs to develop their socio-emotional abilities and psychological well-being. The research investigated the impact of positive thinking together with Positive Psychology-based coaching methods on productivity and mental health and resilience of these economic agents. The research employed a qualitative bibliographic method to analyze Positive Psychology and entrepreneurial behavior and personal development through an examination of both historical and contemporary theoretical works. The study demonstrated that entrepreneurs who concentrated on positive emotions and personal strengths together with a growth mindset approach reached superior performance results and emotional stability. The research showed that North American small businesses can achieve mental equilibrium and self-assurance and sustainable business success through the implementation of positive psychological practices in their entrepreneurial work.