RESPONSIBILITY OF DIGITAL INFLUENCERS FOR PROMOTING GAMBLING

Abstract

This work aims to understand the responsibility of digital influencers for the dissemination of gambling. It is known that the broad debate between legislators, experts in civil law, consumer law and representatives of the gambling industry is necessary in order to ensure that the Law created promotes a fair, safe and transparent environment for all involved, balancing economic interests and protecting the Brazilian consumer. However, digital influencers who promote gambling platforms in exchange for money without any concern for the harmful effects that this practice can generate can and should be held civilly liable. By acting negligently or even maliciously, these agents expose their followers to significant risks, such as accumulation of debts, bankruptcy or even serious health problems, including anxiety and depression. After the research, it was clear that the market for digital influencers grows considerably, attracting more followers and changing the style of many users and these may be practicing an illegal act. It is up to social network users to be aware and report in order to combat these actions that only grow and directly impact the lives of citizens. Regarding the methodology, it is a bibliographic review based on books, articles, specific Brazilian legislation and other materials already published.