THE IMPORTANCE OF QUALITY CERTIFICATIONS IN THE COMPETITIVENESS OF BRAZILIAN AGRIBUSINESS

Abstract

This scientific article aimed to analyze the importance of quality certifications to increase the competitiveness of Brazilian agribusiness in the global market. Certifications represent a relevant strategy for Brazilian producers to gain easy access to demanding international markets, offering guarantees related to food safety, environmental responsibility, and economic sustainability. Aspects such as the direct economic benefits obtained by the adoption of these certifications, the positive impacts on Brazil's international image, and the difficulties faced by rural producers for the effective implementation of the required standards were addressed. The need for specific public policies to financially and technically encourage Brazilian farmers, especially the smaller ones, to overcome the administrative, technological, and structural obstacles identified was highlighted. The methodology adopted consisted of a detailed bibliographic review, with a qualitative approach, using authors specialized in the subject. It is concluded that international certifications are fundamental to economically strengthen Brazilian agribusiness and ensure its consistent insertion in strategic international markets.