THE IMPORTANCE OF EFFECTIVE COMMUNICATION IN TEAM MANAGEMENT

Abstract

This study aims to analyze the importance of effective communication in team management and its direct impact on organizational efficiency. For this, a methodology was used that involved a literature review focused on communicative practices, such as constructive feedback and nonviolent communication, as well as an in-depth analysis of case studies and the application of specific evaluation metrics. The main results revealed that the use of technological tools, such as instant messaging platforms and video conferences, plays a decisive role in optimizing the flow of information, promoting clearer and more objective interactions between team members. Additionally, it was found that the effectiveness of communication directly impacts productivity and organizational climate, evidencing the need to implement structured and continuous communication practices. The conclusions of this study underline that the incessant improvement of communication strategies is indispensable for the formation of cohesive and highly efficient teams, configuring itself as a fundamental pillar for the sustainable success of organizations. In summary, investing in communication not only improves internal dynamics, but also provides a more collaborative and productive work environment.