DIGITAL TRANSFORMATION IN EDUCATIONAL MANAGEMENT: TECHNOLOGICAL TOOLS, INNOVATIVE PRACTICES AND CHALLENGES

Abstract

Digital transformation has redefined educational management, driving significant changes in the administrative, pedagogical and strategic processes of educational institutions. This study, through a literature review, analyzes the main technological tools and innovative practices applied to educational management, highlighting Academic Management Systems (EMS), Distance Learning (EAD) platforms, Artificial Intelligence (AI) and practices such as gamification and data-driven decision making. Digital tools not only automate processes, but also offer analytical support for more informed and strategic decisions, promoting greater efficiency, transparency, and personalization. However, the study highlights significant challenges in the implementation of these technologies, including cultural resistance to change, lack of adequate technological infrastructure, insufficient training of the professionals involved, and concerns about data privacy and security. The survey highlights the need for robust investments in technological infrastructure, inclusive public policies, and continuous training programs for managers and teachers. In addition, the importance of effective educational leadership capable of promoting an organizational culture open to innovation is emphasized. In the end, it is concluded that, despite the challenges, digital technologies offer a transformative potential for educational management, enabling more efficient, inclusive and student-centered environments. The study also suggests that future research deepen the analysis of the impact of emerging technologies, such as Artificial Intelligence, on the continuous improvement of management processes and institutional performance.